Between commercial and short film, a successful trailer is actually a promise, a suspense, a thrill!
In this talk we will dive into the peculiar world of trailers and their crucial role in the launch and success of animation projects. From Atlantis Studio, we will share our experiences producing trailers that not only capture the attention of clients and producers, but also ensure the full production of productions.
We will analyze cases such as Vlad & Louise, Mumfie, and the origin of the series Tara Duncan for Disney, showing how each trailer was meticulously designed to conquer not only business, but also hearts.
We will focus especially on our latest project for Sony Music, Messi & The Giants, a trailer that promises much and is already opening doors for an ambitious animated series. We will explore the strategies behind its production, from conception to realization, and highlight how creativity, exciting storytelling and precise marketing together achieve expectations that transcend screens.
Raúl Carbó, originally from Madrid, graduated in Mechanical Engineering and after an extensive career in France where he lived and worked in the animation industry for more than 20 years, is currently CEO, Communication Director and in charge of Project Development at Atlantis Studio in Tenerife. Together with his partners Catherine Macresy and Dan Creteur, Raul has led high-profile projects such as the worldwide communication strategy for Michelin, and the production of acclaimed animated series including the first season of Tara Duncan and the fifth season of Miraculous Ladybug for Disney. Most recently, Atlantis produced the trailer for Messi & the Giants for Sony Music, marking another milestone in the studio's history.
In addition to his responsibilities at Atlantis, Raul plays an active role as a member of the steering committee of the Clúster Audiovisual de Canarias and the Visual Effects Society. His commitment to the industry extends beyond the confines of his studio, encouraging the promotion and development of the audiovisual sector in the Canary Islands and internationally.
