For many people in creative roles, the emergence of Artificial Intelligence makes them fearful of how it may impact their professions, and especially that it may be able to replace their creativity.
This session will show how Artificial Intelligence can be a creative catalyst, which not only will not replace their talent, but can also multiply it exponentially.
Through different real use cases, we will see how Artificial Intelligence can boost the development of any multimedia content, be it images, videos, music, sounds... And apply them to different roles and industries.
Jesús is a digital industry professional with 25 years of experience, the last 16 years at Microsoft, specializing in Innovation, Artificial Intelligence and User Experience. Among other awards and recognitions, in 2014 he became an inventor of one of Microsoft's protected patents.
Throughout his career, Jesús has worked in diverse industries including sports and entertainment, media, retail, banking, and telco, collaborating with more than 200 clients in 35 countries. He has led several consumer mobile applications with millions of downloads.
He is one of Microsoft's most awarded speakers with over 100 sessions and keynotes at global events. He is also an associate professor at Oxford University, among other international Universities and Business Schools.
