How many of you have felt that, even though you have mastered the tools, your images don't convey what you want them to?

In the visual effects industry, mastering technique is only part of the way. But what about artistic sensibility? Why do some artists achieve memorable images and others just get the execution right, but without soul?

In this lecture we will explore the eternal question, “Is the eye born or made?” and discover how to train our visual perception to illuminate with intention, compose with power, and tell stories through light and color.

Throughout history, masters such as Caravaggio, with his masterful use of chiaroscuro, and Roger Deakins, with his impeccable control of light in film, have demonstrated that light not only illuminates, but also directs the gaze and evokes emotions. We will look at what makes an image work, how to apply these principles in our work, and how to develop an artistic vision that makes our images come alive.

If you have ever felt that, despite knowing how to light, your image does not shine as it should, this conference is for you. Because a good artist not only knows how to render... He knows how to see.