According to early explorers, Mayda was a non-existent island in the North Atlantic that, despite appearing on several published maps at various points in history, was never actually found.
Aside from being a provocative name for a creative collective, Mayda is also a philosophy for working in an ever-changing environment, embracing challenging conditions as a creative catalyst.
Carl will use his own wayward multi-disciplined journey as a case study for how to "Navigate Future Stories", working with intent while embracing distraction as a powerful creative catalyst.
Using decisions made and behind the scenes to reveal philosophies and coping mechanisms that have led to The Mayda Creative company's broad range of impactful work.
He delivers ground-breaking visual work in design, digital media and immersive VR technology. His craft in storytelling is always layered with playful affection and conceptual eye-bending entertainment. He works in both live action and animation, combining his obsession with music with his knowledge of digital trends and film making.
Carl has won advertising, design and direction awards. He is frequently invited to speak at creative conferences around the world such as SXSW, Cannes Lions, Offf and FITC. His topics focus on Modern Narrative, The Future Of Content and VR and Creative Challenges.
Carl is a Founder and Executive Creative Director at Mayda, a creative collective formed from the worlds of advertising, technology, film and gaming.
Mayda recently was named #4 on the 2024 AdAge Production Company A-List.
