Loud Movies is a new immersive medium currently in development by a multi-disciplinary team in Los Angeles led by Andrew Cochrane. Conceived as a reaction to the decline of traditional entertainment, Loud Movies combine techniques and technologies from the worlds of EDM, Cinema, and Live Events – creating an immersive experience that attendees of recent demo sessions have described as 'volumetric cinema', 'immersive music videos', or 'short films at a rave'. The team working on these new medium employs what Andrew describes as a "spaghetti catapult" style of R&D and experimentation – which means testing every possible tool and aesthetic to see how each interacts with and reinforces (or sometimes detracts from) other aspects of the overall experience.
The Loud Movies team is experimenting with multichannel and spatial audio, multi-screen video, LEDs, laser projection, real-time rendering, DMX-controlled lights, and special effects such as wind and smoke. Upcoming experiments include scent, snow, ground fog, bubbles, and an ever-expanding palette of light fixtures and control software.
In addition to introducing the Loud Movies concept, this presentation will discuss the incredible power of interdisciplinary teams that can pull together knowledge from varying segments of the entertainment industry which do not normally intersect. This is something Andrew has extensive experience doing, having led the teams for Mirada's merge of Mograph, VFX, and interactive content for over six years, and more recently building and leading the Post Production, Post Innovation, and Playback teams for MSG Sphere Studios.
In this session, you will get a glimpse into the creation of a new medium while also learning how you can do this yourself – or join us on this ride!
Andrew Cochrane is an interactive and immersive content creator for mediums such as virtual and augmented reality, installations, live events and large-scale domes. Andrew is an expert in forming and leading multi-disciplinary teams delivering innovative and technologically complex projects. He has been integral to the growing immersive entertainment space, both as a creator and a thought leader.
Currently, he is consulting and working to bring exciting technology to the world of live entertainment and immersive/interactive, using AI and other emerging tools to architect experiences for audiences across numerous platforms and mediums. Most recently, he created visuals for No Doubt's reunion performances at Coachella 2024 and before that he created a live installation celebrating Canon content creators at Art Basel in Miami.
Previous accomplishments include building the studio, team, and processes for MSG Sphere Studios, the content creation arm responsible for content on the Sphere in Las Vegas. As the Senior Vice President of Post Production, he was responsible for leading the teams testing the technologies and creating the content for the MSG Sphere in Las Vegas.
His immersive content credits span the gamut of live-action, CGI, and real-time experiences for clients such as HP, Intel, Adobe, USA Today, Google, GE, Disney, USA Network, Visa, Las Vegas, and many others. Andrew has also directed commercials for brands such as Disney, LG, VIZIO, Google, Target, Barco, and M&M's. He has also done several traditional and VR projects featuring his own narrative and creative development, including a VR short that is currently being featured in film festivals worldwide.
