Advertising audiovisual production is undergoing an unprecedented transformation. Virtual Production has ceased to be a technology exclusive to cinema and has become a key tool for the creation of faster, more flexible and efficient advertising content. Thanks to real-time virtual environments, state-of-the-art LED screens and the integration of AI for the generation of backgrounds and scenarios, brands can tell their stories in a more immersive way, reducing production time and costs without sacrificing quality.

In an industry where immediacy and personalization are key, Virtual Production allows brands to adapt their campaigns to multiple markets without the need for additional shoots. A single digital set can be transformed into any location in the world in seconds, eliminating the need for travel and reducing the carbon footprint. In addition, the ability to visualize the result in real time completely changes the shooting dynamics, streamlining creative decision making and optimizing resources.

But the real revolution goes beyond technology. Virtual Production not only redefines production processes, but opens up a new universe of possibilities for advertising creativity. From hyper-realistic spots to completely imaginary worlds, brands can explore new ways to connect with their audience without the limitations of the physical world. At Hogarth, we are leading this shift, combining innovation and storytelling to make advertising not only more efficient, but also more impactful and memorable.

This presentation will explore how Virtual Production is revolutionizing audiovisual advertising production, analyzing success stories, challenges and the crucial role of artificial intelligence in content generation. Welcome to the future of advertising, where creativity and technology go hand in hand to take stories further than ever before.